In the early days of search engine optimization and online marketing, pioneers competed for main keywords like “insurance rates” and “credit cards.” Although a relatively elite group of webmasters are still vying for top rankings in these elusive primary keyword categories, the majority of marketers have moved on to targeting …

Dedicated hosting can give you access to server resources that drastically improve your network’s performance attributes (i.e. – page load times and the ability to accommodate more visitors). Although you don’t have to be a professional to reap the benefits of a dedicated server, you can get a better value …

On-page SEO in WordPress is perhaps the most important aspect in starting any search engine optimization campaign. Fortunately, the most popular content management system (WordPress) makes it easy to simplify the process of pleasing search engine crawlers through the automation of proper URL structuring, interlinking pages,  title tags,  meta-data, inserting …

Regardless of how many backlinks you are able to point towards your websites, visitors and search engines simply won’t reward you with interest and higher rankings if your content is not worthy. Embedding video on a page is a great way to captivate a visitor, thereby keeping their attention longer …

One of the best ways to increase traffic flow exponentially is to encourage social sharing and incorporate social media campaigns into your on-page optimization efforts. Integrating social components into your web pages will encourage readers to share your content, and create an interactive content viewing experience that is more enjoyable …

Choosing an appropriate web hosting plan is as important as selecting an ideal domain name when it comes to building a successful online endeavor. With the hosting industry being so competitive it can be difficult to conduct side-by-side comparisons, as companies are consistently trying to outdo each other by creating …

If you’ve done even rudimentary research into search engine optimization you know that keyword selection and usage plays a massive role in the success of a campaign. You’ve probably encountered the basic rules of engagement – keep keyword density between 1 to 2%, target keywords that aren’t too competitive, and …

Effective web design is an important step in facilitating the progression and profitability of any online store, as is the opinions of your prospective customers will be directly influenced by the interface they’ll use to browse your catalog and conduct transactions.

It seems as if every webmaster is looking for a golden ticket that will magically boost their traffic levels and put them at the top of the search engines. While no automated turnkey answer exists, there are certain types of pages that have been proven to be more conducive to …

Flash animations are a great way to capture the attention of a visitor and professionally portray key sales points or information on a webpage. Although placing too much flash content on a single page can result in slow loading times if you’re using a typical shared hosting plan, if you …