Search Engine Optimisation

Getting visitors to your site is only the first step in a successful SEO campaign. If you want to remain at the top of the search engine results pages (SERPs) and gain a higher PageRank (PR) you need to persuade visitors to stay on your site for as long as …

Building backlinks, distributing press releases, posting content in article directories, and guest blogging are all part of off-page search engine optimization; but the real foundation for a good SEO campaign is laid with on-page factors. Regardless of how well your off-page efforts turn out, if you don’t have fully optimized …

Being penalized in the search engines can have a significant impact on the success of your online business, particularly if you depend on organic traffic. Penalties can range from having your site completely de-indexed from the SERPs (search engine results pages) to having your rankings lowered. Google in particular has …

The key to getting the most out of each site visitor that encounters your e-commerce store is to encourage them to visit as many pages as possible. To do this you need to utilize effective interlinking strategies to improve your site’s navigation and increase the number of upselling opportunities.

In the early days of search engine optimization and online marketing, pioneers competed for main keywords like “insurance rates” and “credit cards.” Although a relatively elite group of webmasters are still vying for top rankings in these elusive primary keyword categories, the majority of marketers have moved on to targeting …

On-page SEO in WordPress is perhaps the most important aspect in starting any search engine optimization campaign. Fortunately, the most popular content management system (WordPress) makes it easy to simplify the process of pleasing search engine crawlers through the automation of proper URL structuring, interlinking pages,  title tags,  meta-data, inserting …

Regardless of how many backlinks you are able to point towards your websites, visitors and search engines simply won’t reward you with interest and higher rankings if your content is not worthy. Embedding video on a page is a great way to captivate a visitor, thereby keeping their attention longer …

If you’ve done even rudimentary research into search engine optimization you know that keyword selection and usage plays a massive role in the success of a campaign. You’ve probably encountered the basic rules of engagement – keep keyword density between 1 to 2%, target keywords that aren’t too competitive, and …

It seems as if every webmaster is looking for a golden ticket that will magically boost their traffic levels and put them at the top of the search engines. While no automated turnkey answer exists, there are certain types of pages that have been proven to be more conducive to …

All the fancy tricks and automated software in the world can’t replace the value of professionally developed on-page content. Visitors are coming to your site for no other reason than to view the content and hopefully take something informative, entertaining, or fulfilling from the pages they read.