3 Content Development Techniques for Better On-Page SEO

audienceAll the fancy tricks and automated software in the world can’t replace the value of professionally developed on-page content. Visitors are coming to your site for no other reason than to view the content and hopefully take something informative, entertaining, or fulfilling from the pages they read. Search engines have developed algorithms that mimic the actions of surfers, rewarding pages that are frequently visited with high rankings, resulting in a chain reaction that leads to high levels of organic traffic. Consider the following three content development techniques to improve your on-page SEO efforts:

Understand What Your Audience Is Looking for

Remember this – search engine optimized content is there for one purpose only – to provide an answer to a query that someone has typed into a search engine. Some of the best content developers and online entrepreneurs have reached such high levels of success because they’re able to produce pages that are satisfactory from a visitor’s point of view. To effectively do this you’ll need to find out what your audience is looking for by doing a bit of reverse engineering combined with keyword/traffic analysis. There are many applications and online services available that will help you do this, including Google Trends and Market Samurai. Ultimately, your goal is to uncover the less competitive longtail keywords (phrases of 3 to 5 words that are trending) within your niche to generate indirect hits from people who are looking for topics that are relevant but not directly pertinent to the main content on your page.

Utilize Relevant Media

Media MarketingNothing is more effective in raising traffic levels than appropriately incorporated media that adds value to the topic you’re trying to promote. Studies have shown that most web surfers prefer video over written content, and those that do read don’t even take the time to review the entirety of a page’s content, instead skimming through looking for key points of information. Another good way to use media to attract traffic from search engines is to insert images into each post and then tag them with keywords that people would use to find photographs within a Google image search. Although search engines can’t view and understand the visual content of a video or photograph, their algorithms are able to detect certain aspects of site visitor behavior, such as how long the page is visited and how much the page is being talked about online (the presence of backlinks).

Target Highly Specific Keywords

Highly Targeted KeywordsAs every online industry continues to become more competitive the chances of monopolizing the search engine results for a primary keyword dwindles significantly. With that said, you’ll have a much higher chance of success targeting highly specific keywords/phrases that a lot of websites haven’t already covered. Not only will this give you the advantage of being able to offer truly informative content that hasn’t been pioneered in particular topics, it will also help you hone in on commercialized keywords that are typed into queries by parties who may be interested in purchasing products/services, rather than simply looking for information. In essence, you want to perfect the art form of understanding the mindset of a searcher when they type in a specific keywords, and only cater to keywords that will likely yield results in the form of higher conversion rates/click-through ratios. You can use Google’s keyword tool to find out less common phrases that are commonly inputted into queries, or use good old-fashioned brainstorming to formulate hypothetical keywords that may prove to be successful in trending topics.

 

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